Norfolk Southern brings “Train Your Brain” public safety
campaign to Georgia
Cross railroad tracks carefully; get home safely
NORFOLK, Va., June 1, 2015 – Norfolk Southern is bringing its
Train
Your Brain public safety campaign to central and south
Georgia to remind people to be safe and
alert around railroad tracks and trains.
Billboards, with photos and captions such as “She needs story
time” and “Your fan club is waiting,” will remind motorists that their families
and loved ones depend on them to return home safely.
“The images are intended to grab drivers’ attention and
encourage them to cross tracks safely,” said Cayela Wimberly, Norfolk Southern’s
director of grade crossing safety. “Our goal is to save
lives by educating people that trying to beat a train across railroad tracks or
walking or playing on tracks is potentially deadly and always illegal.”
The billboards are going up this week in communities along
the Interstate 75 corridor from Macon to Valdosta. Georgia was selected for this
year’s annual campaign because of the high number of deaths and injuries
resulting from vehicle-train
and trespassing
incidents. In 2014 the state ranked fifth-highest in the U.S. in highway-rail
grade crossing collisions and 10th highest in trespassing
incidents.
The campaign’s mascot, “Brainy,” a giant wide-eyed pink
walking brain, will make appearances at fairs, festivals, and sporting events
to remind people to be smart and alert at highway-rail grade crossings and to
avoid trespassing on railroad property.
In addition to the billboards, Train Your Brain safety
messages will appear on gas pumps and ice chests at convenience stores, in movie
theaters, on game tickets at 38 high schools, and on homework folders at 63
public elementary schools. To encourage safe driving habits, rail safety kits
will be distributed to 3,600 students enrolled in driver’s education programs at
18 public high schools.
Now in its
ninth year, Norfolk Southern’s “Train Your Brain” public safety campaign
has run in Alabama, Indiana, North Carolina, Ohio, South Carolina, and
Tennessee, reminding more
than 7 million people to
make safe decisions around tracks and trains. For more information, visit
www.brainysworld.com or www.facebook.com/BrainysWorld.
Norfolk Southern also is a longtime supporter of the national
railroad safety awareness organization, Operation Lifesaver, which works in partnership
with railroads, law enforcement, and transportation agencies to encourage the
public to make safe decisions around tracks and trains.
About
Norfolk Southern
Norfolk Southern
Corporation
(NYSE: NSC) is one of the nation’s premier transportation companies. Its Norfolk
Southern Railway Company subsidiary operates approximately 20,000
route
miles
in 22 states and the District of Columbia, serves every major container port in
the eastern United States, and provides efficient connections to other rail
carriers. Norfolk Southern operates the most extensive intermodal network in the
East and is a major transporter of coal, automotive, and industrial
products.
Media
Inquiries:
Susan Terpay, Norfolk Southern,
757-823-5204, susan.terpay@nscorpcom
Liz Hamilton, archer>malmo for
Norfolk Southern, 901-260-4168 lhamilton@archermalmo.com
Investor Inquiries:
Katie Cook, 757-629-2861 (InvestorRelations@nscorp.com)
###